VERA
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A founder-led outbound partner

We build and run the outbound system that turns your agency’s work into qualified conversations, without adding another job to your team.

What we do →

Market strategyLead sourcingEmail verificationProspect researchPersonalized copyCampaign operationsReply intelligenceQualified meetings

See where VERA would improve your outbound.

Tell us where new business gets stuck, in your own words, and see where we’d start.

Disclaimer: Your data is not retained or used.

What we build and run

Outbound as a Service

Good outbound is not one list, one template, or one tool. We connect the market, data, message, infrastructure, and iteration, then operate the system alongside you.

01

Market intelligence

We find the segments where your offer has a real reason to win, so the campaign starts with a market worth pursuing.

  • Best-fit client segments
  • Buying triggers and timing
  • Offer-to-market fit
  • A reason to reach out now

You stop asking the wrong market to care.

VERA mapping the strongest market and audience opportunities
Market intelligence
02

Prospect intelligence

We build a clean picture of the companies and people your agency should actually want to meet.

  • Right companies and roles
  • Verified work emails
  • Company and buyer context
  • Duplicates removed before spend

The right person makes it into the campaign.

VERA researching and organizing qualified prospects
Prospect intelligence
03

Message intelligence

We turn real prospect context into an email that sounds like a person with a reason to be in their inbox.

  • Human opening blocks
  • Relevant target-audience language
  • Clear offer positioning
  • Copy that sounds like you

The email feels relevant before it ever mentions the offer.

VERA writing a relevant outbound message from prospect research
Message intelligence
04

Campaign intelligence

We launch, measure, and improve the campaign as one living system instead of calling the first version finished.

  • Campaign setup and QA
  • Controlled batch launches
  • Message and audience tests
  • Iteration from real replies

Every batch teaches the next one something useful.

VERA monitoring and improving a live outbound campaign
Campaign intelligence
05

Deliverability intelligence

We protect the sending system before scale turns a small mistake into a damaged domain.

  • Verification before enrichment
  • Domain-level deduplication
  • Controlled sending volume
  • Clean campaign data

You scale the campaign without wasting data or trust.

VERA checking campaign data and deliverability safeguards
Deliverability intelligence
06

Pipeline intelligence

We stay focused on the outcome that matters: qualified conversations with companies your agency can help.

  • Qualification defined upfront
  • Replies routed clearly
  • Meetings tied to the ICP
  • Performance measured in conversations

Your team spends time on conversations worth having.

VERA connecting campaign activity to qualified agency meetings
Pipeline intelligence

We get paid when you do.

That is the arrangement. We build and run the outbound system, your team takes the conversations, and you pay when a qualified meeting attends. No retainer and no long-term commitment.

Our vision

We built VERA around a simple idea: agencies that do excellent work should not have to rely on referrals or spend their week chasing new business. We combine good judgment with modern automation, run the system ourselves, and stay accountable to the conversations it creates.

Brett Ponters, founder of VERA
Brett Ponters
Founder, VERA Solutions

Who we work with

We work with paid media agenciesthat are ready to grow.

The best fit is an agency with a clear offer, proof it can deliver, and room for new clients. We bring the outbound system and operate it with you.

  • Paid media agencies

    Agencies running Google Ads, Meta Ads, or both for a defined group of clients.

  • PPC specialists

    Focused teams with strong campaign delivery and room for more of the right accounts.

  • Full-service digital agencies

    Agencies where paid acquisition is a meaningful, proven part of the offer.

  • Founder-led teams

    Operators who still care about fit, reputation, and the quality of every new client.

  • Growing delivery teams

    Agencies with capacity to onboard new work without compromising the work itself.

  • Across the U.S.

    VERA is based in Boca Raton and operates campaigns remotely across the country.

Want to talk?

30 minutes. We’ll talk about the clients you want, what makes a meeting worth taking, and whether the model fits. No deck, no pressure.